Merchandising Training

In-store execution is the biggest expression of our brand
across all of our communications investment – it is critical we get it ‘right’.

The aim of these guidelines is to:

1. Reflect our renewed brand’s positioning in store

2. Make it easier for consumers to shop our brand

3. Make it easier for retailers to merchandise our brand

4. Drive consistency of our presentation across our
wide footprint

Ultimately, these are guidelines and we recognise that they
may not suit your unique retail environment or customers. Please contact your
ECOYA Business Development Manager to discuss a solution that works best for
you.

Watch our video below for product merchandising tips.

Merchandising Tips:

We recommend merchandising by products rather than
fragrance.

Please display Limited Editions separately from
the core ECOYA collection.

Madison Candles should be given optimal shelf
space, ideally eye-level.

Place testers in front of cartons with the logo
facing forward.

Merchandise all products by colourway.